If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools.
Video creation
In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from.
What’s more, seasonal stickers and templates are now available in the Effects tab to help “freshen up” your ads. Your ads will never be “the same old thing all year round” anymore!
Meanwhile, 20 new font options have been introduced, making it easier to add text overlays that tie in with your brand guidelines better.
Ever felt “trapped” working on a video because the moment you start, you can’t step away as you don’t want to lose all your work? The Video Creation Kit has made it possible to save drafts of videos, so you can work on your video whenever you have a moment and pick up exactly where you left off later on.
Video editing
Ads Manager allows selection of an aspect ratio (4:5, 2:3, 9:16, 1:1 or 16:9) to crop your video according to requirements of different placements (Facebook, Instagram, Messenger or Audience Network).
Similarly, you can trim the duration of a video for different platforms as well.
Dynamic ads
Whether you’re selling products, hotels, flights or vehicles, a dynamic ad might just work for you. Available in single-image, carousel and collection format, dynamic ads can be used across Facebook, Instagram, Audience Network and Messenger.
Branded content ads
Advertisers can now promote branded content posts as feed ads, reaching a wider audience. “Paid partnership with” along with the brand name will appear to ensure ads transparency.
ThruPlay
Available for Facebook, Instagram and Audience Network, ThruPlay allows advertisers to pay only when ads are played to completion or for at least 15 seconds. Optimize your video ad campaign for ThruPlay, and Facebook will deliver it to users that are likely to watch 15 seconds or the whole video.
Let your creativity run amok and have fun experimenting with these creative tools!
