Macau Tower strived to build a new website and establish user-friendly online ticketing platform, boosting online admission ticket sales of its Observation Decks with simplified checkout processes. The three-storey glass windows at the Observation Lounge offers the 360 panoramic view of Macau like none other that visitors have seen.
NDN Group worked with Macau Tower to develop the website with exemplary UX/UI design, luring more tourists from China, Hong Kong and APAC region to visit Macau Tower and its Observation Deck.
In the process of designing Macau Tower’s online ticketing platform, NDN Group have leveraged its sound UX/UI architecture to map out 3-step checkout process, enabling visitors to purchase tickets, add them to carts and settle payment easily. We have streamlined online payment process and integrated digital payment gateway – Jetco and WeChat Pay – on the Macau Tower’s new website.
Also, we have created a clean and interactive product index page with superb UI design. We have established analytics and tracking tools for the website and so Macau Tower can gain in-depth insights on visitors’ behaviour.
Above all, we have optimized Macau Tower’s content and made the website SEO-friendly so that the website has top rankings in search engines in China, Hong Kong and other countries.
Macau Tower’s website traffic soared sharply by 10,000 within 1 month.
Ticket sales revenue of Macau Tower’s Observation Decks hugely increased by 100% within 1 month.
