WhatsApp for Business API is now available in Hong Kong. If you are wondering why should you use it? The answer is simple. Many of your customers are probably already using it. Just look at your family group chats on Whatsapp. Your younger cousins, siblings, parents, older aunts and uncles are all there sharing interesting news or arranging the next family gathering on it.
Messaging apps like WhatsApp have incredible engagement rates: 98 percent of mobile messages are opened and read, with 90 percent of them getting opened within three seconds of being received. Furthermore, people prefer to share news on private channels such as email or chat apps like WhatsApp, as opposite to more public networks like Facebook. Just look at your family group chats, there are always incoming texts.
More than 60 billion messages are sent worldwide through WhatsApp every single day. WhatsApp users and similar services are willing to engage with business. According to Nielsen’s Facebook Messaging Survey, 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53 percent of respondents say they’re more likely to shop with a business they can message directly.
What is the difference between WhatsApp for Business and WhatsApp for Business API? WhatsApp for Business is only for small businesses, whereas WhatsApp for Business API is an enterprises solution for medium-sized and large companies. That being said, the service does not allow marketing promotions, and users need to opt-in. Brands will need to use pre-approved message templates for outbound notifications. Content can contain a maximum of 4,096 characters, much longer than SMS. Rich Text, images, documents, audio and videos are supported. It is a good way to provide fast and personal customer experience. Furthermore, if users change their sim card, they can still use the app.
Five Creative Ways To Use WhatsApp For Business API
- Orders & Order Confirmation
- Automatic Appointment Reminders
- Alerts & Notifications
- Surveys
- Staff Communication
Which brand has deployed this service? KLM Royal Dutch Airline is the first airline to test this function and roll it out globally, offering customers around the world booking confirmation, check-in notification, boarding pass, flight status updates and asking questions in 10 different languages on WhatsApp via the official WhatsApp Business application.
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