Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function — WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve expanded payment gateways for AJ Hackett, a bungee pioneer based in New Zealand with this build-in function.
Traditionally, WeChat official account is a business platform dedicated for content marketing only, while payment requests would be directed to external websites. With this mini-program embedded in our client’s account, users can now purchase admission tickets directly within the app while browsing creative content. In other words, we’ve achieved content marketing and e-commerce in one single platform. This equates to elevated customer experience and extra revenue to the business.
More about WeChat Mini Program
WeChat Mini Programs are considered to be “sub-applications” operating within WeChat, allowing access to web apps without the need to leave the main app.
The mini-programs can serve four main purposes, including e-commerce, utility, mini-games and news. More advanced features are available such as geolocation, task management, coupon redemption, etc.
The Main Benefits of Mini Programs for businesses
-Massive user base
As announced on 15 May 2019, WeChat Monthly Active Users in Q1 2019 has exceeded 1.1 billion
-Less expensive than traditional apps
Mini programs cost less to develop due to its reduced size and complexity. It also runs smoother and faster.
-Easy access to various functionalities
Users gain quick access via multiple entry points without prior installation, such as scanning QR code, direct message or searching nearby programs.
WeChat Mini Programs have almost limitless potential. Connect with us to find out more about how WeChat Mini Program can benefit your business today!