Facebook recently launched its podcast series 3.5 Degrees. Another big player moving into the voice space through podcasting. There are countless opportunities in this area and voice technology is just at its infancy. Convenience plays a great role. Different from video, it does not require people’s full attention. It allows listeners to multitask while they are on-the-go.
Easy-peasy
Podcasting requires a lot less equipment and setup compared to shooting a video. All you need is a good microphone, headphones and a good soundproof room. Softwares are often freely available online for you to do post-production so forget about investing in expensive equipment. It is a cost-effective way for you to promote your brand, retain and reach out to your customers.
Steady audience base
Once listeners subscribe to a podcast series, they tend to stay and listen to it regularly, creating a relatively steady audience base. Listeners may even recommend your channel to others.
Build rapport
Listeners often develop a feeling that the podcaster is someone that they know and trust, even though they’ve probably never ever met in person. Such was the case even back in the radio days. This bond between the podcaster and listeners is highly effective in building brand credibility.
Podcasting certainly is a marketing force to be reckoned with. A survey of 300,000 podcast listeners by Internal Midroll has found that 63% of people had made a purchase because of the recommendations made by their podcast hosts.
With the popularity of podcasting and the rise of voice technology like Alexa and Siri, many believe voice is set to be the next disruptor in digital innovation. Comment below to let us know how you see the future of it!
